Rebranding Yellow Vista
A brand built for borderless ambition
Client
Yellow Visa
Industry
Immigration
Year
2025
Deliverables
Overview
We had one mission: to turn a complex, high-stakes journey into something bold, digital, and deeply human.
Solution
With strategy rooted in archetypes (The Rebel, The Explorer, The Everyman), we designed an experience that feels personal to anyone who’s ever dreamed of starting over.
From the migratory bird logo in motion, to a color system built for clarity and accessibility, to UX flows that replace fear with agency, every element was crafted to deliver trust and transformation.
Social Media
But we didn’t stop at design and tech. We built a brand that tells stories.
The World As I See It - Yellow Visa’s Original Webseries
To humanize the experience beyond the platform, we created an original short-form series that follows the real stories of Brazilian immigrants restarting life in the U.S.
It turns users into protagonists showing courage, identity, and second chances through an emotional and fun lens.
Team
CEO: Bruna Madaloni-Nesjo
Operation and Strategy Director: Anna Castanha
Account: Monica Barbosa, Ariadyne Acunha
Senior Designer: Fabio Massaru Fugii
Senior Copywriter: Laísa Chades
Social Media Manager: Camila Alvarenga
Media: Taynara Santos
Motion graphics: Denis Sitta